Database:
Simmons Insights
Experian Marketing Solutions
Additional Access Instructions
Concurrent Users: Only allows only a limited number of Hopkins affiliates at one time. You may be temporarily prevented from using it if the limit has been reached. Please log off and close the browser tab when you are done using the database.
About this Database
Database of U.S. consumer purchasing activity down to the individual-brand level, cross-referenced with detailed data on demographic characteristics, media usage, attitudes and opinions, and location. Create user-defined cross-tabulations based on any combination of variables desired, or generate “Quick Reports” with pre-defined criteria. Available datasets are on a two-to-three-year time lag from the present. Based on the Experian Simmons quarterly National Consumer Study.
Durable URL
This is the permanent URL for the database. It should be used in syllabi, lists of resources, and all other links provided to Johns Hopkins users. https://databases.library.jhu.edu/databases/proxy/JHU07030