Database:
Market Research & American Business, 1935-1965
Adam Matthew

About this Database

Market Research and American Business, 1935-1965 provides a unique insight into the American consumer boom of the mid-20th century through access to the complete market research reports of Ernest Dichter, the era’s foremost consumer analyst, market research pioneer and widely-recognised ‘father’ of Motivational Research.


Durable URL

This is the permanent URL for the database. It should be used in syllabi, lists of resources, and all other links provided to Johns Hopkins users. https://databases.library.jhu.edu/databases/proxy/JHU06956