Database:
J. Walter Thompson: Advertising America
Adam Matthew

About this Database

Advertising has had a fascinating effect on the world through its interactions with consumer culture. J. Walter Thompson: Advertising America documents these interactions via the workings of one the world’s oldest and biggest advertising agencies. The documents in this collection allow us to explore how advertising works, company culture, how decisions are made and ultimately from this we can examine the effect that the industry may have had over wider culture and how culture interacts with advertising. The archive consists of publications, reports, research, memoranda, correspondence, meeting minutes, creative briefs, scripts, speeches, newsletters, artwork and advertisements created by the staff of J. Walter Thompson.